Mequoda Library: Website Design for Publishers and Authors

Website Design for Publishers and Authors
First Edition
by Don Nicholas and Jane E. Zarem

Preface: The Mequoda Method History and Methodology
Part 1: Best Practice Guidelines
Preface: 14 Website Design Guidelines, the Mequoda Website Scorecard
Intro: Introduction to Website Design for Publishers and Authors
1: Improving the User Experience with Clear Strategic Intent
2: Webifying Content to Maintain Interest
3: Building Relationships with Email Capture
4: Creating Stickiness by Promoting Community
5: Keeping Navigation Intuitive, Persistent and Consistent
6: Encouraging the Next Step with Effective Task Completion
7: Ensuring Links and Buttons Do What They Afford
8: Applying User-Centric Labeling and Language
9: Improving Readability and Content Density
10: Organizing Homepage Real Estate Logically and Profitably
11: Providing Urgency and Content Freshness
12: Speeding Up Website Load Time
13: Designing Aesthetically Pleasing Websites
14: Promoting and Supporting Brand Preference and Awareness
Conclusion: Website Design Guideline Wrapup
Appendices
1: Mequoda Method Glossary
2: About Mequoda Group, LLC
3: About Don Nicholas
4: About Jane E. Zarem

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Wine Spectator's Sips & Tips: Email Newsletter Review

InternationalLiving.com Travel Website Design Review

The Wall Street Journal’s Media and Marketing Edition: Email Newsletter Review

Implement a Mequoda Marketing System

Create User-Centric Websites

Join Don at:
SIPA's 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.
December 8-10th, 2008

Join Kim at:
SIPA's 25th Annual Mid-Year Marketing Conference: Gain. Market. Share.
December 8-10th, 2008

Mequoda Team

Don Nicholas
Managing Partner
Kim Mateus
Senior Partner
Aimee Graeber
Senior Partner
Laura Pittman
Senior Partner
Amanda MacArthur
Editor & Publisher
Michael Phillips
Senior Information Architect
Roxanne O’Connell
Senior Usability Analyst
Editor-At-Large
Gail Odeneal
Senior Editor
Terri Edmonston
Information Architect
Senior Editor
Lowell Allen
Senior Information Architect
Peter A. Schaible
Senior Copywriter
Editor-At-Large
Julie Ottomano
Client Services Manager
Jeanne S. Jennings
Contributing Editor
Jack Edmonston
Executive Editor
Jane E. Zarem
Senior Editor
Robert W. Bly
Copywriter
Contributing Editor
John Clausen
Copywriter
Contributing Editor
Peter J. Fogel
Copywriter
Contributing Editor
Laura Logan
Copywriter
Larry Kerstein
Usability Analyst
Contributing Editor
Roger C. Parker
Contributing Editor

Mequoda Advisory Board

David Baum
Golf Odyssey
Matthew Bennett
First Class Flyer
Lynn Chambers
Canadian Living
Ed Coburn
Harvard Health Publishing
Helmut P. Graf
Verlag fur die Deutsche Wirtschaft AG
Clay Hall
Aspire Media
Helen Hoart
StayWell Consumer Health Publishing
Stuart Hochwert
Ampere media
Gregory S. Jones
Granite Bay Media
Stuart Jordan
University Health Publishing
Jodi Kahn
Reader's Digest Association
Robert Michel
Dark Intelligence Group
Steve Sachs
Real Simple
Billy Smith
American Quarter Horse Association
Charlie Spahr
American Ceramics Society
Peter F. Sprague
Gearhead Communications
David Taggart
Editorial Televisa
Bryan Welch
Ogden Publications

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