Mequoda Library

Helping Publishers Make Money Online

Don Nicholas, Kim Mateus, Peter Schaible

Hosted By:
Don Nicholas, Kim Mateus,
and Peter Schaible

Making the Most of PR and Earned Media

by Don Nicholas and Jane E. Zarem

Intro
Introduction
1
Case study: America Cooks
2
Making PR & Earned Media Work For You – 3 easy steps
3
Step 1. The Free Offer
4
Case study: Match.com
5
Step 2. Get Reviewed & Mentioned
6
Case study: Better Homes & Gardens
7
Step 3. Maximize Website Conversions

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Wine Spectator's Sips & Tips: Email Newsletter Review

InternationalLiving.com Travel Website Design Review

The Wall Street Journal’s Media and Marketing Edition: Email Newsletter Review

Implement a Mequoda Marketing System

Create User-Centric Websites

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MEQUODA SUMMIT
BOSTON 2008

$897 Early-bird price ends soon!


Join Don at:
Search Engine Strategies
Aug 18-21, 2008
2008 American Magazine Conference
Oct 5-7, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008


Join Kim at:
2008 American Magazine Conference
Oct 5-7, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008


Join Amanda at:
PodCamp Boston
July 19-20th, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008


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Mequoda Team

Mequoda Advisory Board

  • David Baum
    Golf Odyssey
  • Matthew Bennett
    First Class Flyer
  • Lynn Chambers
    Canadian Living
  • Ed Coburn
    Harvard Health Publishing
  • Helmut P. Graf
    Verlag fur die Deutsche Wirtschaft AG
  • Clay Hall
    Aspire Media
  • Helen Hoart
    StayWell Consumer Health Publishing
  • Stuart Hochwert
    Ampere media
  • Gregory S. Jones
    Granite Bay Media
  • Stuart Jordan
    University Health Publishing
  • Jodi Kahn
    Reader's Digest Association
  • Robert Michel
    Dark Intelligence Group
  • Steve Sachs
    Real Simple
  • Billy Smith
    American Quarter Horse Association
  • Charlie Spahr
    American Ceramics Society
  • Peter F. Sprague
    Gearhead Communications
  • David Taggart
    Editorial Televisa
  • Bryan Welch
    Ogden Publications
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