Mequoda Library: Membership Website Handbook

Membership Website Handbook
Second Edition
by Peter A. Schaible

Preface: The Mequoda Method History and Methodology
Part 1: Best Practice Guidelines
Intro: How to Launch a Successful Membership Website
1: The 12 Commandments of Publishing a Membership Website or Online Newsletter
2: Twelve Ways to Kill Your Membership Website
3: From Magazine to Book to Subscription Website: Is This a Viable Business Model
4: Adding Credibility to Your Membership Website: 14 Factors You Must Consider
5: Marketing Your Membership Website via Search Engine Optimization
6: Eight Steps For Successfully Marketing Your Subscription Website
7: My 12 Most Important Beliefs About Marketing
8: How To Evaluate a Market Niche for Your Member Website or Other Information Product
9: Top 10 Reasons Why Visitors Resist Subscribing To Your Membership Site
10: Beyond Email: RSS and Subscription Site Success
11: The Pros and Cons of Using the Recurring Billing Option on Your Subscription Website
12: How to Test the Viability of Your Idea for a Pay-For-Access Online Newsletter Before Development
13: Your (U.S.) Tax Dollars at Work: Excerpts from a Government Report on Research and Design
14: The Pros and Cons of Using the Recurring Billing Cycle
15: Do You Know Why Your Members Subscribe?
Appendices
1: Mequoda Method Glossary
2: About Mequoda Group, LLC
3: About Peter A. Schaible

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Mequoda Team

Don Nicholas
Managing Partner
Kim Mateus
Senior Partner
Aimee Graeber
Senior Partner
Laura Pittman
Senior Partner
Amanda MacArthur
Editor & Publisher
Michael Phillips
Senior Information Architect
Roxanne O’Connell
Senior Usability Analyst
Editor-At-Large
Gail Odeneal
Senior Editor
Terri Edmonston
Information Architect
Senior Editor
Lowell Allen
Senior Information Architect
Peter A. Schaible
Senior Copywriter
Editor-At-Large
Julie Ottomano
Client Services Manager
Jeanne S. Jennings
Contributing Editor
Jack Edmonston
Executive Editor
Jane E. Zarem
Senior Editor
Robert W. Bly
Copywriter
Contributing Editor
John Clausen
Copywriter
Contributing Editor
Peter J. Fogel
Copywriter
Contributing Editor
Laura Logan
Copywriter
Larry Kerstein
Usability Analyst
Contributing Editor
Roger C. Parker
Contributing Editor

Mequoda Advisory Board

David Baum
Golf Odyssey
Matthew Bennett
First Class Flyer
Lynn Chambers
Canadian Living
Ed Coburn
Harvard Health Publishing
Helmut P. Graf
Verlag fur die Deutsche Wirtschaft AG
Clay Hall
Aspire Media
Helen Hoart
StayWell Consumer Health Publishing
Stuart Hochwert
Ampere media
Gregory S. Jones
Granite Bay Media
Stuart Jordan
University Health Publishing
Jodi Kahn
Reader's Digest Association
Robert Michel
Dark Intelligence Group
Steve Sachs
Real Simple
Billy Smith
American Quarter Horse Association
Charlie Spahr
American Ceramics Society
Peter F. Sprague
Gearhead Communications
David Taggart
Editorial Televisa
Bryan Welch
Ogden Publications

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