Mequoda Library: Membership Website Tips, Tricks and Traps

Membership Website Tips, Tricks and Traps
by Peter A. Schaible

Part 1: Tips, Tricks and Traps
1: Seven Rules About Writing for Membership Websites
2: 16 Ways to Sabotage Your Subscription Website and Stifle Member Renewals
3: Tips for Increasing Subscription Website Discussion Forum Participation
4: How to Format Attractive, Easy-to-Read, Printer-Friendly Pages
5: Investigating Your Website Niche by Researching Online for Similar Topics
6: Adding Checks to Your Payment Options Can Increase Membership
7: No Cost Copywriting Lesson From A Wildly Successful Membership Website Publisher
8: Supplement Your Content With Book Reviews
9: Readabilty Rules For Subscription Websites
10: You Have Only 10 Seconds to Make A Good First Impression
11: Optimizing the User Experience: Excerpts from a Government Report
12: Trade Shows or Industry Conferences Are a Great Source of Content
13: Write your membership website content to be found by the search engines and easily identified by the casual visitor
14: How to Ethically Increase Traffic to Your with Additional Domain Names
15: Seniors Lead Online Growth and Create Opportunities for Premium Information Sites
16: What is Your Membership Website Passion: to Lead or to be Led?
17: Do Neatness and Order Add to the Credibility of Membership Websites?
18: How to Know if Your Website Search Engine Ranking Is Being Hijacked
19: Set Up Your Own Merchant Account
20: Find Out Who Owns That Domain Name With This Reliable Product
Appendices
1: Mequoda Method Glossary
2: About Mequoda Group, LLC
3: About Peter A. Schaible

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Mequoda Team

Don Nicholas
Managing Partner
Kim Mateus
Senior Partner
Aimee Graeber
Senior Partner
Laura Pittman
Senior Partner
Amanda MacArthur
Editor & Publisher
Michael Phillips
Senior Information Architect
Roxanne O’Connell
Senior Usability Analyst
Editor-At-Large
Gail Odeneal
Senior Editor
Terri Edmonston
Information Architect
Senior Editor
Lowell Allen
Senior Information Architect
Peter A. Schaible
Senior Copywriter
Editor-At-Large
Julie Ottomano
Client Services Manager
Jeanne S. Jennings
Contributing Editor
Jack Edmonston
Executive Editor
Jane E. Zarem
Senior Editor
Robert W. Bly
Copywriter
Contributing Editor
John Clausen
Copywriter
Contributing Editor
Peter J. Fogel
Copywriter
Contributing Editor
Laura Logan
Copywriter
Larry Kerstein
Usability Analyst
Contributing Editor
Roger C. Parker
Contributing Editor

Mequoda Advisory Board

David Baum
Golf Odyssey
Matthew Bennett
First Class Flyer
Lynn Chambers
Canadian Living
Ed Coburn
Harvard Health Publishing
Helmut P. Graf
Verlag fur die Deutsche Wirtschaft AG
Clay Hall
Aspire Media
Helen Hoart
StayWell Consumer Health Publishing
Stuart Hochwert
Ampere media
Gregory S. Jones
Granite Bay Media
Stuart Jordan
University Health Publishing
Jodi Kahn
Reader's Digest Association
Robert Michel
Dark Intelligence Group
Steve Sachs
Real Simple
Billy Smith
American Quarter Horse Association
Charlie Spahr
American Ceramics Society
Peter F. Sprague
Gearhead Communications
David Taggart
Editorial Televisa
Bryan Welch
Ogden Publications

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