Mequoda Library: Internet Strategy for Publishers and Authors

See First Edition

Internet Strategy for Publishers and Authors
Second Edition
by Don Nicholas and Jane E. Zarem

Preface: The Mequoda Method History and Methodology
Part 1: Best Practice Guidelines
Intro: Introduction to the Mequoda Method
1: Habit #1: Start with a Strategic Management System
2: Habit #2: Build a Mequoda Media Pyramid
3: Habit #3: Build a Mequoda Website Network
4: Habit #4: Organize Content Around the Customer
5: Habit #5: Create User-Centric Websites
6: Habit #6: Implement a Mequoda Marketing Model
7: Habit #7: Make Metric-Driven Decisions
Appendices
1: Mequoda Method Glossary
2: About Mequoda Group, LLC
3: About Don Nicholas
4: About Jane E. Zarem

Internet Strategy for Publishers and Authors
First Edition

Part 1: Best Practice Guidelines
Intro: Intro to the Mequoda Method
1: Habit #1: Strategic Website Management
2: Habit #2: Generating Website Revenues
3: Habit #3: Building a Website Network
4: Habit #4: Organize Content Around the Customer
5: Habit #5: 14 Website Design Guidelines, the Mequoda Website Scorecard
6: Habit #6: Using Content to Drive Traffic
7: Habit #7: How to Implement a Metrics-Driven Business Plan

"Give me five hours, and I'll teach you how to make the Internet your largest source of new and repeat customer sales."

How to Transform Your Book, Magazine, or Newsletter into a Niche Media Empire.

Internet Strategy for Publishers & Authors is a brand new, revolutionary program that hundreds of publishers have paid thousands of dollars to listen to.

It is a complete, comprehensive strategy for turning a single product brand into a multi-million dollar niche media empire.

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Wine Spectator's Sips & Tips: Email Newsletter Review

InternationalLiving.com Travel Website Design Review

The Wall Street Journal’s Media and Marketing Edition: Email Newsletter Review

Implement a Mequoda Marketing System

Create User-Centric Websites

MEQUODA SUMMIT
BOSTON 2008
$897 Early-bird price ends soon!

Join Don at:
Search Engine Strategies
Aug 18-21, 2008
2008 American Magazine Conference
Oct 5-7, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008

Join Kim at:
2008 American Magazine Conference
Oct 5-7, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008

Join Amanda at:
PodCamp Boston
July 19-20th, 2008
Mequoda Summit Boston 2008
Oct 14-15, 2008

Mequoda Team

Don Nicholas
Managing Partner
Kim Mateus
Senior Partner
Aimee Graeber
Senior Partner
Laura Pittman
Senior Partner
Amanda MacArthur
Editor & Publisher
Michael Phillips
Senior Information Architect
Roxanne O’Connell
Senior Usability Analyst
Editor-At-Large
Gail Odeneal
Senior Editor
Terri Edmonston
Information Architect
Senior Editor
Lowell Allen
Senior Information Architect
Peter A. Schaible
Senior Copywriter
Editor-At-Large
Julie Ottomano
Client Services Manager
Jeanne S. Jennings
Contributing Editor
Jack Edmonston
Executive Editor
Jane E. Zarem
Senior Editor
Robert W. Bly
Copywriter
Contributing Editor
John Clausen
Copywriter
Contributing Editor
Peter J. Fogel
Copywriter
Contributing Editor
Laura Logan
Copywriter
Larry Kerstein
Usability Analyst
Contributing Editor
Roger C. Parker
Contributing Editor

Mequoda Advisory Board

David Baum
Golf Odyssey
Matthew Bennett
First Class Flyer
Lynn Chambers
Canadian Living
Ed Coburn
Harvard Health Publishing
Helmut P. Graf
Verlag fur die Deutsche Wirtschaft AG
Clay Hall
Aspire Media
Helen Hoart
StayWell Consumer Health Publishing
Stuart Hochwert
Ampere media
Gregory S. Jones
Granite Bay Media
Stuart Jordan
University Health Publishing
Jodi Kahn
Reader's Digest Association
Robert Michel
Dark Intelligence Group
Steve Sachs
Real Simple
Billy Smith
American Quarter Horse Association
Charlie Spahr
American Ceramics Society
Peter F. Sprague
Gearhead Communications
David Taggart
Editorial Televisa
Bryan Welch
Ogden Publications

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