Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur.

On Brand Websites, users get product or service information and the revenue model is to increase retail spending, similar to other non-direct response advertising.

Brand websites, while not transaction based, are still essential for any company hoping to establish credibility and preference with its customers. A B2B and a B2C brand website are profiled in this section.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Chapter 7: The Brand Archetype