Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue.

Internet Hubs generate value from both the users and the sponsors. The user pays with time and information. They spend time viewing web pages, emails and RSS feeds thus creating advertising inventory that can be used to sell the publisher’s products and/or that can be sold to third party sponsors.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Chapter 2 : The Internet Hub Archetype