How do you introduce a topic that is redefining the publishing industry in ways that most of us do not fully comprehend?

For those of us not yet ready to retire, new thinking is required. We must redefine ourselves as media professionals and redefine the way we meet the information needs of our audience. Instead of publishing a single magazine or newsletter, we need to offer users information and entertainment on a variety of platforms using a variety of business models and marketing channels.

The Web is key to this strategy as it represents the 24/7 nexus for all the information and entertainment we have to offer. And whether the user’s media experience will be virtual or physical, online or offline, the user expects to find current information about the experience on the World Wide Web any time, day or night.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Preface: Redefining the Special-Interest Media User Experience