Lead Generation Websites generate revenue by providing sponsors with qualified leads.

Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead.

In this chapter, we profile two very different lead-generation sites: Lending Tree in the B2C financial space and Computerworld, a B2B technology website network that provides leads for technology companies hoping to sell to information systems executives.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Chapter 6: The Lead Generation Archetype