Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter.

The user goals when visiting a Classified Website include: find a product or offer that meets their immediate need, discern whether the offer meets their need at an acceptable price, complete the transaction and ensure its successful delivery.

Classified websites generate revenue from listings fees and commissions for facilitating transactions between parties.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Chapter 5: The Classified Website Archetype