A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees.
B2B publishers often convert loose-leaf information services and their monthly updates into membership websites for ease of updating and easy user access. B2C publishers often convert their back issues into a special-interest library categorized by topic.
Membership websites are used as reference tools by users who seek a trustworthy answer to a specific questionoften as part of an immediate decision-making process. Weve profiled two Mequoda best practice websites, the B2C site, Consumer Reports and the B2B site, The Accounts Payable Network in this chapter.
This chapter is part of a handbook titled Generating Website Revenue 2007.
- Handbook: Generating Website Revenue 2007.
- Chapter 3 : The Membership Website Archetype