The Motley Fool is not your typical investment website. It is more like a court-jester offering stock tips and news updates than it is a traditional stock-ticker. The company’s main mission is to “to educate, enrich, and amuse individual investors around the world.”

The Fool.com website gets about four million visits monthly, and has about three million "members," i.e. visitors who have registered to receive one or more free email publications.

The Fool now anticipates a product mix of ancillaries including free and paid reports, relationship email, audio conferences, tele-seminars, and online courses.

They have a weekly radio program heard by several hundred thousand listeners on more than 100 National Public Radio stations. Also, a syndicated news column by David and Tom Gardner appears in 200 newspapers in 43 states and Canada.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 12: The Motley Fool Mequoda Media Brand Study