Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an integrated media company distributing the "art of everyday living" to us in many different channels.

All these channels circle and promote each other, as Martha talks about her paint color used in the kitchen on her show, advertisers buy across the media outlets, content can be re-purposed in books and DVDs, and so on.

Martha’s multiplatform strategy is one of the most robust we’ve seen. Getting her website optimized to make it easy for the user to find and consume her entire suite of products should be priority number one for Martha’s team.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 11: Martha Stewart Mequoda Media Brand Study