The Internet has transformed every print publisher into a possible television producer, radio broadcaster, writer, blogger, CD publisher and website developer. The affordability of offering all these platforms is lower than ever and it has provided a huge opportunity.

Instead of delivering one product to one audience, your potential audience size has exploded. You can market to readers through print while making video and podcasts with the same content online to reach your non-reading audience.

Best of all, you can take a chunk of information, alter it, put it into a different platform, and voila, you have a new product to reach a new area of your market while keeping costs under control.

This is called multiplatform publishing strategy, and it is an extremely profitable way to turn your print publication into an online revenue machine.

This introduction is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Introduction: Introduction to Multiplatform Publishing