Forbes Media Network Mequoda Media Brand Study
Wednesday, June 7
By Don Nicholas and Jane E. Zarem
ARTICLE SNIPPET -
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.
Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from the American edition of Forbes magazine, however, senior executives Steve Forbes and Jim Spanfeller both tell Mequoda Group that online publishing revenues will pass print in 2008 or 2009if the current growth rates for both print (up 6% for 2006) and online (up 57% for 2006) continue.
They are a great example of a multiplatform publishing company that successfully uses the Internet as a nexus for all things Forbes.
This chapter is part of a handbook titled Multiplatform Publishing Strategy.
- Handbook: Multiplatform Publishing Strategy
- Chapter 8: Forbes Media Network Mequoda Media Brand Study
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