Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally turned a profit on their video content. They also have a membership website at FineWoodworking.com.

They are now putting more emphasis on the advertising component and plan to use the same multiplatform model (or a variation of it) for their other brands.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 7: Fine Woodworking Mequoda Media Brand Study