Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and continues today. In 1998, he launched AskTheBuilder.com.

In addition to that column, Carter expanded Ask the Builder’s reach into radio, television and the Internet. He now sells ebooks, DVDs, sample blueprints, bid sheets and house plans.

He uses the Web as the nexus to sell all those products and relies on the Google Adsense program to generate lots of advertising revenue.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 3: Ask the Builder Mequoda Media Brand Study