Chris Kimball, CEO of Boston Common Press, is a master of multiplatform publishing. Chris has gone from a publishing a single cooking magazine, Cook's Illustrated, to a growing media empire that spans books, another print magazine, membership websites, a TV Show on PBS, email newsletters and DVDs.

While other media operations stumbled into new media, America's Test Kitchen was born as the "uber-brand" to provide cooking enthusiasts with recipes that work. Revenue has increased a staggering 20 to 30 percent every year since 2001 and will exceed $46 million for 2006.

There are lessons for every publisher in the ATK experience.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 2: America's Test Kitchen Mequoda Media Brand Study