To date, we’ve identified 20 platforms publishers are using to deploy and monetize content. Most publishers we studied began as traditional print publishers. But thanks to the explosion of the Internet, platform origination now becomes less important than most publishers would like to admit.

What’s more important is the willingness to explore and extend a brand across multiple platforms to meet the varying needs and habits of their audience.

This chapter describes the 20 platforms and provides examples of each.

This chapter is part of a handbook titled Multiplatform Publishing Strategy.

• Handbook: Multiplatform Publishing Strategy
• Chapter 1: 20 Platforms Publishers are Using to Deploy Content