The invaluable lessons of the 2007 Mequoda Summit can be yours to listen to and read again and again, or share with others in your publishing company
Now you can own the 2007 Mequoda Summit on 9 CD-ROMs, including PDFs of all the power point presentations, for a fraction of the tuition to attend in person.
Dear Fellow Publisher,
The truth is, there's no adequate substitute for attending a Mequoda Summit in person. The question and answer sessions, roundtable discussions and networking opportunities are priceless and can't be completely replicated on a recording.
But if you didn't attend—don't despair. We've got the next best thing, and it's available for a limited time at an insanely low price.
For those who couldn't be there in person, the lessons of the Mequoda Summit, as taught by Don Nicholas, constitute an invaluable collection of marketing and publishing wisdom.
Now you can own them for far less than the price of attending the Summit itself.
Listen to these recordings again and again to help formulate your own strategic plan for survival and success in the new publishing environment. Or play them for your staff or colleagues, and share the new strategies and best practices you'll want everyone to embrace.
"Discover how to make tens of millions of dollars selling information products on the Internet."
You'll learn the latest details of a proven Internet marketing system for publishers that when executed with passion and accuracy, can transform your special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program, or newspaper column into a multi-million dollar niche media empire. It's all new and updated for 2007.
"Discover the latest online strategies for book, magazine, newsletter and online publishing that are forever changing the business as we know it."
Get real-world, practical guidance on the seven media website archetypes and how each generates revenue for publishers.
Master the new media—websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more. Offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.
Don Nicholas will tell you how.
"Discover the essential website architecture and designs for selling more books, magazines, newsletters and online memberships."
You don't need to be a professional graphic artist or information architect to understand the secrets of an effective publisher's website.
Don will reveal the 21 secrets we've discovered for designing user-friendly websites that match your media strategy.
"Discover how to create landing pages with high conversion rates. They're the difference between simply having a website and having an Internet business that really works."
Today, if you're not marketing online with attractive, persuasive and fully functional sales letter landing pages, nothing happens. Nothing sells.
This session will walk you through how your online publishing business can use these lucrative Internet marketing tools to boost your website revenue and ROI.
After listening to this session, and reading the presentation slides, you'll have dozens of concepts, tips, tricks and techniques that you can use to increase your landing page conversion rates by 30 to 50 percent.
"Discover how to create email newsletters that get delivered, opened and read."
While success or failure of an email newsletter should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter's chances of achieving those goals.
No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read.
Don will introduce you to the secrets we've discovered for designing an effective email newsletter.
"Discover how to create a network of websites supported by numerous additional media platforms for maximum customer satisfaction."
Successful publishers are now using many platforms to distribute branded content, but the web remains the most important and complicated platform of all, where the consumer expects to access your entire product suite—24/7, 365.
Your website or network of websites must have a specific purpose and unique functionality designed to serve the same audience in a variety of ways.
You'll learn how to offer users many products on many platforms, how to give them a free, robust online content, and a personalized marketing experience.
Plus you'll discover how to use different platforms for distributing your branded content and how to determine which combination of platforms will work best for you.
"Discover 31 ways to drive traffic and build email circulation for your brand."
Your overall strategy must be to drive traffic to a primary online venue, capture visitors' email addresses, establish a permission-driven database, market products to the database, and build loyal customers and repeat sales.
Just as in direct mail (postal) marketing, the money is in the list!
You'll learn how to establish a permission-based database and 31 ways to drive traffic to your site. Plus, how to monetize these site visitors and convert them to paying customers.
The Mequoda guarantee assures your satisfaction
Here's our simple, risk-free offer. Get the 2007 Mequoda Summit on 9 CD-ROMs, plus the Proceedings Notebook right now.
Your investment is only $297—the special price if you order today. Delivery will be in 7 to 10 days. Read, listen and digest the content. Then put your new-found knowledge to work for your publishing business.
If at any time during the next 60 days you're dissatisfied in any way with the 2007 Mequoda Summit on 9 CD-ROMs, including PDFs of all the power point presentations, return them to us, and we'll gladly refund your money or replace it with something you like better.
That's how confident we are that these techniques and strategies will work for selling your information products on the Internet.
Cordially,
Kim Mateus
Senior Partner
Mequoda Group, LLC
P.S. The Internet is the biggest, fastest, beefiest, most extraordinary communications and marketing tool ever known—and only a handful of publishers have learned the insider's secrets to fully profit from it.
Our promise is simple. The 2007 Mequoda Summit on 9 CD-ROMs and power point presentations will provide you with the most advanced and proven Internet marketing strategies to help you grow your own publishing business.
P.P.S. Remember, there's absolutely no risk. If at any time during the next 60 days you're dissatisfied in any way with the 2007 Mequoda Summit on 9 CD-ROMs, including PDFs of all the power point presentations, return them to us, and we'll gladly refund your money or replace it with something you like better.
That's more than a guarantee, that's a promise.