Don Nicholas
Chief Information Architect
& Managing Director
Mequoda Group, LLC

Dear Colleague,

For many publishers, the last few years have been hit and miss when it comes to figuring out how to market their information products on the Internet.

And not every publisher got the same results—or used the same models or methods to market their publications online:

• One major publisher had great success mailing a lengthy print magalog to sell an online commodities trading service. The print piece drove recipients to a landing page where the product could be ordered online.
• Another publisher built a central website packed with content. Visitors who came to the site found that some of the content was theirs for the taking... but other segments were closed unless you subscribed with your credit card —and thousands did just that.
• A third publisher used co-registration, pay per click, viral marketing, SEO, and just about every traffic-generating technique known to man to build a huge subscriber list for their free e-newsletter. Then, mostly with online ads and email, they quadrupled their annual online sales to over $100 million in just a few years.

The bottom line is: the models and methods traditional and new media publishers can use to sell their products on the Internet are no longer a mystery, an unknown, a black box.

A lot of expensive lessons have been learned by the pioneering publishers who've unlocked the secrets to making Internet marketing profitable for selling information products online.

But... how can you improve your own online marketing results and revenues based on their triumphs and mistakes—without duplicating their costly experiments and errors?

That's where I can help you... if you will let me. And in return, I promise you will discover dozens of new ways to multiply your online subscription revenues and one-shot product sales... and build your e-list... as never before.

In fact, I guarantee it—or your money back!

Imagine a vast library of Internet marketing knowledge for publishers... yours for the taking.

My name is Don Nicholas. I've been a publisher and subscription marketing consultant for nearly three decades.

More than a decade ago, I got involved with selling publications—both mine and my client's—online.

One of my early successes was helping Computer World with their Internet marketing—and our methods reduced their online subscriber acquisition cost by 74 percent.

A couple of years ago, I had an idea: what if someone studied, analyzed, and reported—on a large scale—what works (and what doesn't work) in selling newsletters... magazines... special reports... audio conferences... membership Websites... directories... databases... and other information products online?

And what if that person or organization made these "best practices" available as a vast library of Internet marketing methods, tactics, case studies, and resources?

Well, that's exactly what I've done: in 2003, I founded the Mequoda Group to serve the publishing and subscription marketing industries as the authoritative research-based source of Internet marketing methodologies for mainstream and new media publishers.

Our first project, still ongoing today, was to create the Mequoda Library—perhaps the largest online library of Internet marketing case studies, tips, tactics, and resources... again, specifically for mainstream and new media publishers.

Later we offered our Mequoda Library Members the opportunity to attend our Boot Camp on Internet marketing for publishers... the Mequoda Summit.

The attendee lists from past Mequoda Summit and other Mequoda marketing events read like a "Who's Who" of the publishing industry—and include marketers from:

Adams Business Media... American Medical Association... Aspen Publishers... Blood-Horse Publications... Crain Communications... Dow Jones & Company... Ebsco Industries... FDA News... Harvard Health Publishing... Highlights for Children... Infocom... J.D. Powers & Associates... Kiplinger... Lutheran Magazine... Manisses... Massachusetts Medical Society... Ogden Publications... Pinnacle Publishing... PRIMEDIA... Rodale... Scientific American... The Motley Fool... Time Inc... Unity World... University Health Publishing... Vance Publishing... Wiesner Publishing... Yoga International... and many others.

The Mequoda Summits have been so successful... and the demand has been so strong for encore performances... that we're bringing it back again this year.

Just look at what previous Summit attendees are saying:

"The Mequoda Summit gave me practical information applicable to my core business. I am extremely eager to employ their methodology."

Elizabeth Tempessa, Harvard Health Publishing

"I am so glad I waited to work on our new Website launch—because my whole strategy has changed. Excellent."

Julie Williams, Pinnacle Publishing

"Don's approach presents a business strategy that offers a whole new way of thinking about how to organize and run an online business."

Stuart Jordan, University Health Publishing

"This program delivers value for the money—a rigorous strategy presented by true professionals and incisive findings."

William Lederer, Socrates

"This was my second time through the Summit and I still have a notebook full of useful ideas."

Bill Uhler, Ogden

"I always learn something when I'm around the Mequoda Group. I want to get going, so I can come back next year and share my successes!"

Michele Bartlett, Unity

"If you can wrap your head around the Mequoda Method, you will make more money."

Bruce Hallmark, Interweave Press

"Great for understanding new concepts and hearing real-life stories to grow and expand the online experience... lots of information I can use today!"

Kim West, Unity

Selling information products online at a profit—once rare, now commonplace.

As recently as five or 10 years ago, the Internet was a source of mystery and frustration to most publishers.

We knew that, with its instantaneous—and virtually free—electronic delivery of both marketing messages and editorial products, the Internet should be a boon to publishing.

But... and I'm sure you remember this... somehow, very few publishers could make it work.

Why not? Because they were trying to take what they did in direct mail and transfer it directly to the Web.

The offline, "postal model" of direct marketing basically involves renting a list of strangers and sending them a letter, in response to which they send you money.

But when publishers tried this strategy on the Internet—emailing to rented lists of opt-in names and trying to sell them content—it flopped big-time.

Instead, what works best online is a two-step process. First, you offer those "strangers" free content—which might be an e-zine, downloadable PDF document, tele-seminar or CD.

But to get the free content, those strangers have to give you their email address in exchange. When they do, you add them to your house e-list... and you now have permission to send them future e-mail messages at virtually no cost.

Then, you "win them over" by offering more valuable content for free... which you can deliver in your e-newsletters and other free offers.

Finally, once you've gained their trust and respect, you can begin up-selling them to your paid products—and make millions doing so.

Everything you always wanted to know about Internet marketing for publishers... answered at last!

Okay. Here's a preview of just some of the amazingly effective online marketing techniques you will learn when you attend this year's Mequoda Summit:

"Discover how to make tens of millions of dollars selling information products on the Internet."

I'll present the latest details of a proven Internet marketing system for publishers that when executed with passion and accuracy, can transform your special-interest magazine, newsletter, book, website, blog, forum, TV show, radio program, or newspaper column into a multi-million dollar niche media empire. It's all new and updated for 2007.

"Discover the latest online strategies for book, magazine, newsletter and online publishing that are forever changing the business as we know it."

Get real-world, practical guidance on the seven media website archetypes and how each generates revenue for publishers.

Master the new media—websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more. Offer customers information and entertainment on multiple platforms, using a variety of business models and marketing channels.

I'll tell you how.

"Discover the essential website architecture and designs for selling more books, magazines, newsletters and online memberships."

You don't need to be a professional graphic artist or information architect to understand the secrets of an effective publisher's website.

I'll reveal the 14 guidelines we've developed for designing user-friendly websites that match your media strategy.

"Discover how to create landing pages that sell. It's the difference between simply having a website presence and having an Internet business that really works."

You can create great content. You can set up an attractive website to display your wares. And you can drive traffic to your site through search engine optimization and Google AdWords.

But none of these efforts will be effective if your site visitors don't actually buy your products.

I'll show you how to convert visitors into buyers with the 12 secrets for increasing landing page conversion rates.

"Discover how to create email newsletters that get delivered, opened and read."

While success or failure of an email newsletter should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter's chances of achieving those goals.

No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read.

I'll introduce you to 10 guidelines for designing an effective email newsletter.

"Discover how to create a network of websites supported by numerous additional media platforms for maximum customer satisfaction."

Successful publishers are now using 18 separate platforms to distribute branded content, but the web remains the most important and complicated platform of all, where the consumer expects to access your entire product suite—24/7, 365.

Your website or network of websites must have a specific purpose and unique functionality designed to serve the same audience in a variety of ways.

I'll show you how to offer users many products on many platforms, how to give them a free, robust online content, and a personalized marketing experience.

Plus you'll discover how to use different platforms for distributing your branded content and how to determine which combination of platforms will work best for you.

"Discover 46 ways
to drive traffic and build email circulation for your brand."

Your overall strategy must be to drive traffic to a primary online venue, capture visitors' email addresses, establish a permission-driven database, market products to the database, and build loyal customers and repeat sales.

Just as in direct mail (postal) marketing, the money is in the list!

I'll show you how to establish a permission-based database and 46 ways to drive traffic to your site. Plus, how to monetize these site visitors and convert them to paying customers.

Register today and get the Mequoda Library's 41-page manual, How to Start and Run and Effective Internet Marketing System (cover price: $147)—absolutely FREE!

So, let's get down to brass tacks.

What is it going to cost for you to attend the Fourth Annual Mequoda Summit... and get in two information-packed days, everything you need to boost your online sales and profits to record levels?

When I tell you, I think you'll be pleasantly surprised.

No doubt you've seen other "Internet Marketing Boot Camps" promoted online.

Some are from operators who do nothing but sell "how to get rich on the Internet" to unsuspecting wanna-be's.

Others have been sponsored by organizations and individuals we respect—experienced marketers who know what they are talking about.

The prices on these events typically start at $2,000 to $3,000... and go all the way up to $5,000 per seat.

But the Mequoda Summit is the only Internet marketing event that focuses on Internet marketing strategy for publishers—both traditional publishing companies as well as new media publishers.

And to attend the Summit, you won't pay $5,000 or even $2,000. You can attend the 2007 Mequoda Summit this year for just $897!

When you enroll by June 30, 2007, you qualify for our Early Bird Special. As an Early Bird registrant, you get two important benefits.

** FIRST, as an Early Bird registration, you pay only $897, a $600 savings off the regular rate. In return, you gain the tools and knowledge to generate additional online revenues for your publishing company of $100,000... $1 million... even $10 million a year or more—as incredible as that sounds.

At that rate, your investment in attending the Mequoda Summit will pay for itself in less than a month. From then on, all your profits will be pure gravy!

** SECOND, all Early Bird registrants get a valuable Bonus Gift—a FREE copy of the Mequoda Library's 41-page manual, How to Start and Run and Effective Internet Marketing System.

But to get the $600 Early Bird savings... and your FREE 41-page, marketing manual... you have to reply by June 30, 2007. After that, it's too late. Your total savings: almost $750!

We take all the risk out of attending!

One of the things I love about Internet marketing is that it can be so much less costly, with a much larger and faster ROI, than traditional direct marketing.

A major direct mail test campaign can cost $25,000 to $50,000 or more... take months to prepare, mail, and get back the results... and if it doesn't work, you can lose your shirt.

On the Internet, you can blast out an email promotion to your list the same day you write it... at close to zero cost... and generate revenues—and know your results—within 48 to 72 hours.

Of course, it's not always that easy. But there's much less risk than with traditional direct mail.

And now I'm going to make it even less risky to jump-start your publishing company's online marketing at our Mequoda Summit... with this unconditional money-back guarantee of satisfaction:

If for any reason... or for no reason... you decide that our Mequoda Summit is not for you, simply let us know at any time at or before lunch of the first full day of the conference.

You can simply return your conference materials to us, leave without further obligation... and get a full 100 percent refund of your entire conference tuition.

That way, you risk nothing. All the risk is on our shoulders—as it should be. But either way...

I'm betting you'll find the beautiful venue... the Waltham Woods Conference Center... well worth the trip.

The 2007 Mequoda Summit takes place at the Waltham Woods Conference Center, a state-of-the-art conference facility less than 10 miles from Boston.

The Conference Center at Waltham Woods is located within the award-winning headquarters of the Massachusetts Medical Society. Managed by Sodexho Conferencing, the Center offers outstanding facilities for education, training and meetings.

Centrally located in the Technology corridor surrounding Boston, the Center features exceptional meeting space, wonderful food, superior technology, and unsurpassed services, including transportation to and from Boston for sightseeing, dining, and touring.

While in Boston, you can take a stroll along the scenic Charles River... see the U.S.S. Constitution... visit Paul Revere's house, Kings Chapel, the Boston Massacre site, and other pieces of U.S. history... shop and have lunch at Faneuil Hall and Quincy Marketplace... or travel down Beacon Hill, where you can pass by the "Cheers" bar—and ride the famous swan boats at the Public Garden.

Spend a few days with the Mequoda Team in Boston...then go back to your office—and shift your Internet marketing into high gear!

During the Mequoda Summit, you'll master a new methodology—the Mequoda Methodology—that has generated hundreds of millions of dollars in information product sales online for dozens of publishers, from start-ups to multi-million-dollar media giants.

Our Summit will help you:

• Come up with ideas for new ways to package your products and services—and sell them online.
• Develop a powerful USP (Unique Selling Proposition) for your product.
• Gain greater penetration into your target markets.
• Locate cost-effective vehicles for reaching buyers online.
• Price your information products and test different offers to maximize sales and profits.
• Write winning email marketing promotions that get through spam filters.
• Generate massive traffic to your site—and capture each visitor's email address.
• Increase your site's rankings with the major search engines.
• Build Website traffic through Google and other pay-per-click advertising.
• Profitably convert more of your visitors to paying customers.
• Up-sell and cross-sell online customers for maximum profits.
• Publish your own profitable e-zine.
• Build huge, responsive email lists that generate huge cash flow—month after month.
• Generate multiple streams of income from a single book or information product.
• Create relationships and gain the trust of your prospects so that they will order from you over and over again.
• Get the biggest publishers in your market to actively promote your products to their lists—at no up-front cost to you.
• Precisely measure unique visits, click-through rates, conversions, orders, dollars per name, and other key metrics.

The bottom line: by the close of the Summit, you will have in your hands dozens of practical, specific, detailed, and realistic ideas for increasing online sales of your information products.

The good news for you is that it's not too late for your publishing company to jump aboard the Internet marketing boom... and make a fortune online.

The number of people using the Internet worldwide more than doubled over the past four years, and there are now nearly a billion people online.

In 2003, consumers spent more than $51 billion shopping online. And a study from Jupiter Research predicts that email marketing revenues will triple by 2008.

In fact, with all the recent advancements in online marketing tools, techniques, and business models... which you'll be given during the Summit... there's never been a better time for publishers to scale up their Internet marketing activities than right now.

You don't have to be an innovator—or a marketing genius—to make millions online!

I admire the true innovators in online marketing—like Bill Bonner of Agora Publishing... or Pierre Omidyar of eBay.

They truly pioneered the business models for online marketing... determining, through costly and labor-intensive trial and error, what works and what doesn't in selling online.

Unfair for them, but good for you, is the fact that you can learn from their "expensive experience."

So there's absolutely no need for you to be an "Internet innovator." These other publishers have already done the expensive R&D—and figured it all out for you.

Now their wisdom and success is yours for the taking! So why reinvent the wheel—or struggle with your Internet marketing any longer?

In the Mequoda Library, we've distilled the years of tested results from these Internet marketing pioneers into clear, effective, incredibly powerful Internet marketing strategies, methods, formulas, and business models.

And in just two information-packed days, you can master these marketing strategies—and unlock the "secrets" of generating massive online sales of your information products.

To enroll in the Mequoda Summit... and take advantage of our Early Bird Discount savings... call Julie Ottomano at 508-435-1005. Or click below now:

But I urge you to hurry. We're strictly limiting attendance to only 150 paid participants. First come, first served.

Additionally, the Early Bird Discount expires June 30, 2007. After that, your opportunity to save $600 on your enrollment fee is gone for good.

P.S. FREE Bonus Gift! Remember, register before June 30, 2007 for the Fourth Annual Mequoda Summit, and you qualify for our Early Bird Special.

You save $600 off the regular registration fee... and, you get a FREE copy of our 41-page manual, How to Start and Run and Effective Internet Marketing System—a $147 value—absolutely FREE! Your total savings: almost $750!

P.P.S. Even though you can attend for a fraction of the cost other Internet marketing conferences charge—we guarantee your total satisfaction with the 2007 Mequoda Summit.

If you are not convinced that the Mequoda Summit will absolutely revolutionize and transform your Internet marketing... and take your publishing company to a whole new level of sales and success online... just let us know by lunch time of the first day.

You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.

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