This legendary company will soon make history as the first major publisher to outpace an established, successful magazine with an online product.
Dear fellow publisher,
Can you name this legendary and wildly successful media empire?
- It was founded nearly 90 years ago and in its entire history has had only three publishers (founder, son and grandson).
- The rock star Bono, lead singer of the group U2, and his five business partners recently invested heavily in it.
- Its website gets 15 and 20 million unique visitors per month and is poised to surpass its magazine in revenues.
If you guessed Forbes, you're an astute observer of the publishing industry.
Want to know more about how the Forbes Media empire achieves its staggering success?
This is not your grandfathers' Forbes magazine
Today, Forbes Media includes the magazine, plus:
- 10 foreign, local language editions in addition to the flagship biweekly US publication;
- the Forbes.com website, which is completely separate from the magazine;
- more than 35 paid and free newsletters;
- about a dozen conferences and seminars annually in cities around the world;
- a syndicated radio program;
- a cable TV program; and
- a video operation broadcasting on the web.
"We exist to provide useful information to the entrepreneurial, capitalist class," says third-generation publisher Steve Forbes.
"The people who read us, who use us, see us as more entrepreneurial, more on the edge, more conversational, more sympathetic to those who are trying to make things happen rather than preserving the status quo."
Want to know more about how the Forbes Media empire achieves its overpowering success?
Forbes magazine vs. Forbes.com—a lesson in content management
One of the secrets to the success of the Forbes Media empire is the unique nature of its online content at Forbes.com.
The Forbes website is not only different (it includes audio, video, and interactive tools), but it is far broader and deeper than the magazine.
Nevertheless, the two compliment and facilitate each other. This synergy is the center of the economic model driving Forbes Media today.
Want to know more about how the Forbes Media empire achieves its towering success?
How does this publishing behemoth achieve its exceptional success?
Consider this. There are three major drivers of traffic to the Forbes.com website, plus a comprehensive email strategy, coupled with a business strategy that relies on advertising.
All these components are carefully orchestrated to generate about $330 million in 2006, by our educated guess.
Understanding how to acquire web visitors efficiently is a problem for publishers and many have not figured this out. But Forbes.com has developed a formula that works for them.
Want to know more about how the Forbes Media empire achieves its preeminent success?
Now you can own this valuable case study, almost instantly
You can get your copy of the informative Forbes Media Mequoda Case Study right now, via Internet download.
The price is only $97, and as with all Mequoda products, it's covered by our 10X guarantee.
If at any time during the next 12 months, you're dissatisfied in any way with the Forbes Media Mequoda Case Study—if you're not absolutely convinced you received a minimum of 10 times the value for your investment—write to me, and I'll send you a prompt refund of your entire purchase price.
With my sincere wish for your marketing success,
Don Nicholas
Managing Partner, Mequoda Group LLC
P.S.The Forbes Media Mequoda Case Study is based, in part, on my personal interview with Publisher Malcolm Stevenson "Steve" Forbes Jr. If you would also like to download an MP3 audio file of that entire interview after you've read the Forbes Media Mequoda Case Study, write to us at ForbesInterview@Mequoda.com and I'll tell you how.
