Don Nicholas
Managing Partner
Mequoda Group, LLC

Dear friend and fellow publisher,

The numbers are staggering.

You've got to admit, by any measurement, IDG and its flagship publication, Computerworld, are an enviable success.

• Launched in 1967 by a former MIT biology student, in only nine years Computerworld became the largest specialized business publication in the United States, measured by advertising revenue.
• Today, Computerworld is published in 63 countries, and China Computerworld has surpassed the United States version in revenues.
• China Computerworld, a joint venture with the government, has produced more than $55 million in royalties and dividends.
• Computerworld's effective website strategy produces between 1.5 and 2 million unique visitors per month.
• Computerworld.com offers more than 50 free email newsletters, some on relatively arcane topics.

Now you can discover exactly how IDG and Computerworld continue to grow, thrive and evolve as one of the world's premier publishing success stories.

Profiting from a worldwide audience of geeks and technocrats

Computerworld's primary economic engine is the revenue it receives from companies marketing goods and services to its audience of information systems professionals.

In the Computerworld Mequoda Case Study, you'll discover that:

• as of this writing, there are 62 foreign versions of Computerworld, all in the appropriate local language.
• 44 of the foreign Computerworlds are wholly-owned subsidiaries and the others are some combination of joint ventures and licensing arrangements.
• the original version of Computerworld, a weekly newspaper in the United States, is still going strong, with 180,000 subscribers, plus many more pass-along readers.
• Computerworld conducts seven U.S. special events annually, and gets about 90 percent of event revenue from sponsors.
• less than 30 percent of Computerworld's website content is drawn from the print publication.
• 35 percent of Computerworld's U.S. revenues come from the web—double the percentage in Europe and about 40 percent higher than China and Japan.
• Computerworld's websites have taken special events and lead generation (gathering names of qualified buyers) to a whole new level.

You could be reading the Computerworld Mequoda Case Study—almost immediately

"We are not transitioning from print to online," says Bob Carrigan, CEO of Computerworld's U.S. operations. "We are completely transforming our business. We've got different audiences, different user experiences...new revenue models."

Computerworld is on the cutting edge of the new online business paradigm and serves as a model for special-interest, niche publishers.

Now what about you and your publishing company?

Have you made a successful transition to online marketing?

Have you embraced the new revenue models of successful print and online publishers like IDG and Computerworld?

The Computerworld Mequoda Case Study documents the growth and development of one of the world's most admired publishing empires.

It provides specifics—information you can use—about Computerworld's core strategy; diverse products and services; website strategy; marketing; organization; economic strategy; and metrics.

You could be reading all about the successful strategies of Computerworld in just moments from now for only $97.

That's right. You can access your copy of the Computerworld Mequoda Case Study right now, via Internet download.

The price is only $97, and as with all Mequoda products, it's covered by our 10X guarantee.

That means at any time during the next 12 months, if you're dissatisfied in any way with the Computerworld Mequoda Case Study, you can get your investment cheerfully refunded.

If you're not absolutely convinced you received a minimum of 10 times the value for your investment—write to me, and I'll send you a prompt refund of your entire purchase price.

With my sincere wish for your marketing success,

Don Nicholas

Managing Partner, Mequoda Group LLC

P.S. We work hard to provide quality information products, but we know there will be times when someone will make a purchase from us and find the product doesn't fit their needs or meet their expectations.

If for any reason (or no reason at all) you're unhappy or dissatisfied with the Computerworld Mequoda Case Study, you can get every dime of your money back.

Simply write or call, and we'll send you a prompt refund of your entire purchase price.

That's more than a guarantee, that's a promise.

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