This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's founder and Robert Carrigan, the CEO of US Operations. The case study outlines Computerworld's story from the beginning, and explores how they're making such a successful shift into the digital world of publishing.

As a way to introduce where IDG and Computerworld stands today, we thought we'd share excerpts from a recent blog post by Colin Crawford, IDG's Senior Vice President, Online. The post is titled "The transformation of IDG."

"For over four decades we’ve had print blood running through the veins of the corporate body. But over the last few years we’ve seen dramatic change. Today the absolute dollar growth of our online revenues now exceeds the decline in our print revenues."

"With this change in the revenue mix and the higher margins from our online businesses—the company is more profitable today than it has been previously."

"In the US, our online revenue now accounts for over 35% of our total US publishing revenues. Next year, for many brands, online revenues will be greater than print revenues, in fact they already are at some of our key brands and by 2009—approximately 50% of IDG’s US revenues will come from online."

"To drive this change and to focus on online revenue we’ve changed the business mission of our organization away from print. Going forward IDG Communications will define itself as a web centric information company complemented by expos, events and print publications."