Mequoda Email Newsletter Scorecard

ARTICLE SNIPPET - 10 Guidelines for Designing Effective Email NewslettersWhile success or failure of an email newsletter should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals. We've developed 10 guidelines for designing an effective email newsletter that will help us analyze the email newsletters of successful B2B and B2C publishers. As with Mequoda's other scorecards (landing page scorecard and website design scorecard), the goal is to use these guidelines to improve your own email newsletters and to analyze those of your competitors.

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