Gas stations, supermarkets and bookstores are all retail businesses, yet the specifics of their business model and their physical infrastructure are very different. Building the right infrastructure supports higher revenue, lower operating costs and happier customers.

Online publishing also supports different business models and each business model requires specific infrastructure to optimize the user experience, maximize revenue and keep costs low. Unlike a physical gas station or bookstore operator, the successful online publisher interacts with their customer in a virtual infrastructure. The nexus of this virtual infrastructure is called a website and is defined by its information architecture.

In this report, we’ll consider the ways in which you can design media websites that will best encourage users to interact with your media brand, develop a trusted relationship, and generate website revenue for your organization in the process.