Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface.

Magazine and newspaper companies often build Hub, Retail Subscription and Membership functionality into a single user interface. The lack of a dedicated, open architecture, content rich, search engine optimized Internet Hub sometimes limits their overall website traffic and revenue generation capability.

In this chapter, we profile both B2B Hybrid Websites and B2C Hybrid websites.

This chapter is part of a handbook titled Generating Website Revenue 2007.

• Handbook: Generating Website Revenue 2007.
• Chapter 8: The Hybrid Website Archetype