Mequoda Library

FREE PREVIEW   

Computerworlds' First Look: Email Newsletter Review

Saturday, June 22

ARTICLE SNIPPET -

When you're writing about technology, it's good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG), does just that, offering their content via a website, blogs, webcasts, podcasts, RSS feeds and email newsletters, in addition to the original print publication.

I applaud their embrace of so many different formats as well as their breadth of information (they offer 46 email newsletters in all). But I wonder if they haven't spread themselves too thin.

While the content of their free “Computerworld First Look” email newsletter was impressive, the presentation was, well, familiar. It looked a lot like the first email newsletters I developed for another publisher, way back in 1995. Thankfully, that publisher has upgraded the format a number of times, most notably moving to HTML once that was an option (sometime before the year 2000). Unfortunately, Computerworld hasn't made the leap into the 21st century of email. Unfortunately, Computerworld hasn't made the leap into the 21st century of email.


To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Subscribe toMequoda Library- $197 per month
Includes a months access to over 440 reports,
reviews, and case studies.
Buy Single Article
Subscribe toMequoda Library- $497 per year
Includes access to over 440 reports, reviews,
and case studies for a whole year.
Buy Single Article
 

Copyright 2007 Mequoda Group | Privacy Policy | Contact Us