Overall, WineSpectator.com is a great example of a successful membership website. They generate revenue primarily from selling memberships to their website. Their lack of outside advertising revenue further plants them in this model. The only additional form of revenue will come from selling their ancillary products; print subscriptions to the magazine, registering users for Wine Spectator School, Wine Spectator Tours, or Wine Spectator Mobile Companion. But how do they score in overall website usability? This Membership Website Review scores them on the 14 website design guidelines that are key to membership website success.

This review is part of a handbook titled Membership Website Publishing.

• Handbook: Membership Website Publishing
• Chapter 28: WineSpectator.com Membership Website Review