Strategic Intent for Membership Websites

Executive Summary

Strategic Intent is one of fourteen website design guidelines identified by the Mequoda Group as being essential to sound, effective website design. We identified these website design guidelines by reviewing hundreds of websites and interviewing dozens of website publishers.

A website that prominently meets the goals of both users and publishers gets a high grade for Strategic Intent. 

This chapter is part of a handbook titled Membership Website Publishing.

Handbook: Membership Website Publishing
Chapter 1: Strategic Intent for Membership Websites

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