RollCall.com, the flagship site for Roll Call newspaper, gets it right. This publication is widely read by those people on Capitol Hill that have a need to know what is happening on the Hill. In establishing a Web presence, Roll Call could have, as so many publications before it, focused on the technology of the Web and lost that which makes it unique. The publishers of this site created a user experience that is well aligned with, and meets, visitor expectations. But does the site follow recommended online marketing practices? This Membership Website Review looks at how RollCall.com scores on the 14 website design guidelines that are key to membership website success.

This review is part of a handbook titled Membership Website Publishing.

• Handbook: Membership Website Publishing
• Chapter 27: RollCall.com Membership Website Review