Labeling and Language is one of fourteen website design guidelines identified by the Mequoda Group as being essential to sound, effective website design. We identified these website design guidelines by reviewing hundreds of websites and interviewing dozens of website publishers. Far too many websites use language that is better understood by the site's sponsoring organization than by its audience. Attention needs to be paid to the labels used in navigation and page titles so that it is consistent with itself and with the audience's mental models for the content. Sites that use key phrases and words that its audience understands will get a high grade for Labeling and Language.

This chapter is part of a handbook titled Membership Website Publishing.

• Handbook: Membership Website Publishing
• Chapter 8: Labeling and Language for Membership Websites