Email Capture is one of fourteen website design guidelines identified by the Mequoda Group as being essential to sound, effective website design. We identified these website design guidelines by reviewing hundreds of websites and interviewing dozens of website publishers.

Email capture is about relationship building with customers. Websites that offer a free email newsletter and have a clear and effective way of capturing visitors’ email addresses will score high in this category.

This chapter is part of a handbook titled Membership Website Publishing.

• Handbook: Membership Website Publishing
• Chapter 3: Email Capture for Membership Websites