Membership Website Publishing: Conclusion
Wednesday, May 9
By Don Nicholas, Kim Mateus and Adam T. Sutton
ARTICLE SNIPPET - The fourteen guidelines of the Mequoda Website Scorecard illustrate how every Membership Website can acquire and retain customers. To meet those two primary goals, many smaller user and publisher goals have to be met by the websites design. Publishers have to have an effective plan to locate customers and give them reasons to buy and renew memberships. Users need information, clarity and a well designed website to be satisfied. Publishers that follow the 14 guidelines
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