Brand Preference is one of fourteen website design guidelines identified by the Mequoda Group as being essential to sound, effective website design. We identified these website design guidelines by reviewing hundreds of websites and interviewing dozens of website publishers.

Most websites have a strong brand that often has roots in the physical world—but on the trend to dot-com, the brand can sometimes cause confusion. Websites that effectively build and maintain brand will score well in this category.

This chapter is part of a handbook titled Membership Website Publishing.

• Handbook: Membership Website Publishing
• Chapter 14: Brand Preference for Membership Websites