New York Times Access Challenge Landing Page Review

ARTICLE SNIPPET - Incomparable content and an effective website architecture converts casual visitors into paid subscribers

Executive Summary

The Gray Lady has been tweaking its online subscription model incessantly over the past few years. With its latest version, TimesSelect, casual visitors can't get access to the vast online library of past articles without making a $4.95 to $49.95 purchase.

The TimesSelect access challenge landing page is one of the best we have seen. And it's clearly working, generating more than a half million new subscribers in its first 12 months and adding more than $6 million in revenue to the New York Times bottom line since January 2006.

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