The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.

If the human factors haven't been properly addressed—if visitors can't easily find what they're looking for or can't order your product easily—you've got insurmountable problems that mandate you to re-engineer your website.

That was not the case with the publishers of the Andrew Harper's Hideaway Report. Their previous landing page design was not totally dysfunctional; but it needed more pizzazz to sell its fine, upscale niche newsletter.

In the time since we first published a review of the AndrewHarperTravel.com landing page some 18 months ago, a number of website design elements have changed for the better. Unfortunately, some other elements have gotten worse. There is still plenty of room for improvement.