AWAIOnline Copywriting Course Landing Page Review

ARTICLE SNIPPET - The AWAIOnline Copywriting Course Landing Page is a Classic in the Long-Copy Tradition and Does Just About Everything Right

A friend of mine sent me a printout of the landing page promoting a copywriting course from American Writer's & Artist Inc. He wanted to know if it would be worth it to him to enroll in the AWAI course. I was impressed that my friend, a skilled writer who has done national infomercials and other projects, was interested in this letter. It takes a lot of sales skills to tempt a semi-cynical infomercial writer.

I couldn't really tell him definitively how he would benefit from the course if he took it, but I did decide to put the landing page through the Mequoda Scorecard and see how it fared. The site is a classic in the long-copy tradition. The landing page sales letter printed out to 18 pages. I love long copy, but let's see what the scorecard has to say.

• The subhead lets you know that there's a secret that will help you accomplish the happy goal stated in the headline.
• This landing page provides just enough webification to get the job done, but not so much that it would be confusing.
• They've done a great job on their testimonials.
• AWAI knows how to ask for the order and explain the offer.
• This is a great, compelling landing page that does just about everything right.

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