ChristianityToday.com Website Design Review

ARTICLE SNIPPET - Although it Scores Well in Many of Mequoda's Website Design Guidelines, ChristianityToday.com as a Whole is not as Satisfying as its Individual Parts

A fascinating blend of religious goals and secular marketing, ChristianityToday.com offers an interesting look at providing resources and community in the Internet Age. The site is maintained by Christianity Today Incorporated, backed by over fifty years of publishing experience.

ChristianityToday.com is a curious mix of successes and frustrations. The site is a huge one, effectively divided into sections that serve its various submarkets: pastors, married couples, teens, etc. Each can find relevant content, and easily communicate with others who share their concerns.

Yet, it's this diversity that prevents the site from projecting a strong and engaging image, other than "everything Christian." Added to this, there are some annoyances, such as newsletter subscription pop-ups that keep showing up on until the visitor either finally breaks down and subscribes, or goes away in disgust.

• Although it scores high in many Mequoda Library Website Design criteria, ChristianityToday.com is a site where the whole is not as satisfying as the individual parts.
• Because of the breadth of the site's mission, the site functions mainly as a relatively innocuous conduit for content and community.
• Perhaps the ambivalence of my feelings towards the site is rooted in the very breadth of the site's mission and markets.
• As described below, perhaps an alternative organization within the site, or between several sites, might provide the basis for a more satisfactory arrangement.
• The overall impression left by the site is "neutral."

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