The Daily Reckoning Mequoda Case Study
Wednesday, October 25
By Don Nicholas and Peter Schaible
ARTICLE SNIPPET - Executive Summary
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82.
Like all Mequoda Marketing Systems, the Agora Financial Network offers both the Daily Reckoning website and email newsletter absolutely free. The organization makes all that money by selling print newsletters, books and events to the Daily Reckoning website visitors and email subscribers.
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