The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer relationships. The system relies heavily on user and partner activity, a characteristic that allows the publisher to generate higher than average revenue per employee.

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships.

Mequoda Marketing System Phases are:
Phase 1: System Architecture, Design & Set-Up
Phase 2: Using Earned Media to Build Email Circulation
Phase 3: Using Paid Media to Build Email Circulation
Phase 4: Building Customer Loyalty & Monetizing Customer Relationships

For this report, we’ll use our very own Mequoda Website Network to illustrate the Mequoda Marketing System components. As you may know, Mequoda Group is a small, rapidly-growing B2B publishing organization that is just over 2 years old. The Mequoda Website Network is a living laboratory used to explore and document best practices for online publishing using the Mequoda Marketing System.

The complexity of the Mequoda Marketing System gives those who master it a significant competitive advantage in starting and running an online publishing business.