Website Design Guideline #14: Promoting and Supporting Brand Preference and Awareness

ARTICLE SNIPPET - How to Create a Single, Consistent, Online Branding Message that Avoids Confusion and Instills Trust

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline #14: Promoting and Supporting Brand Preference and Awareness.

• Discover why brand does matter in this new, search-dominated world... page 6
• Understand how to integrate your website with your offline brand... page 6
• Learn which brand elements you shouldn't mess around with online... page 6
• Use this tactic to avoid confusing and annoying the user about your brand... page 6
• Don't forget this little tip about branding and ways to ensure you follow it... page 6

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.