Website Design Guideline #13: Designing Aesthetically Pleasing Websites

ARTICLE SNIPPET - Users Respond Best When the Site Appears as a Simple, Reliable, Secure, Trustworthy Online Source of Information

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline #13: Designing Aesthetically Pleasing Websites.

• Learn what the average user expects from professional websites - page 6
• Discover what corporate-style B2B websites should conform to in terms of color and design - page 6
• Understand how the aesthetics of a consumer-oriented site might differ from a B2B - page 6
• Learn how to avoid sending the wrong message with use of color - page 6
• Discover the criteria for grading your own site's use of aesthetics - page 6

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.