Introduction to the Mequoda Method™ 2006

ARTICLE SNIPPET - How to Transform your Book, Magazine or Newsletter into a Niche Media Empire

The Mequoda Method is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda Method, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda Method.

The media case studies you will find in Part 2 of Internet Strategy for Publishers represent the best examples of the seven integrated new media management habits the Mequoda Research Team has codified as the Mequoda Method 2006. While each organization we have reviewed does not excel in all seven habits, each does in several and some, in all.

The Seven Habits of Highly Successful Niche Media Empires

1. Implement a Strategic Management System
2. Build a Mequoda Media Pyramid
3. Build a Mequoda Website Network
4. Organize Content Around the Customer
5. Create User-Centric Websites
6. Implement the Mequoda Marketing System
7. Make Metric-Driven Decisions

The Mequoda Method, when executed with passion and accuracy, can transform any special-interest magazine, newsletter, book, website, blog, forum, TV show, radio show or newspaper column into a multi-million dollar niche media empire.

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