Economist.com Website Design Review

ARTICLE SNIPPET - Publishers of The Economist Consider Economist.com a Strategic Corporate Asset and Offer Visitors a Highly Usable and Accessible Website Design, Enabling Users to Achieve Their Objectives Quickly and Efficiently

The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to its contents page, its goal is to "take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." Subjects covered include international news, economics, politics, business, finance, science and technology and the arts.

The publication is targeted at the high-end "prestige" segment of the market and counts among its audience influential business and government decision-makers. It takes a strongly argued editorial stance on many issues, especially support for fiscal conservatism. The Economist strongly supports the free market, while also supporting more liberal issues like gun control and gay marriage. As one of the most respected publications in the world, The Economist attributes its success to "…the outstanding reputation it has for high-quality, relevant analysis." It is the rather formidable task of bringing this outstanding reputation to the Web that The Economist has taken on in its website, Economist.com.

• The Economist.com website design achieves simplicity in that its mission is clear and focused.
• The publishers of this site take extensive advantage of the interactive characteristics to ensure that visitors have a varied and successful site experience.
• The Economist.com is packed with content, and there are several opportunities for the user to become confused about navigating the site.
• The professionalism of design is achieved largely through the judicious use of color, the use of complementary colors and the liberal use of white space.
• Economist.com has hit all the right notes in creating an online venue that is successful both for advertisers and visitors.

To read this Mequoda Library article, Subcribe to the Mequoda Library or purchase as a single article. Or, Email this to a friend.

Purchase Single Article - $47.00 Subscribe to- $197 per month Includes a months access to over 440 reports, reviews, and case studies. Subscribe to- $497 per year Includes access to over 440 reports, reviews, and case studies for a whole year.