Website Design Guideline #11: Providing Urgency and Content Freshness

ARTICLE SNIPPET - Update your Website Frequently—and Make it Clear and Apparent that You Do

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline # 11: Providing Urgency and Content Freshness.

• Understand the single most important feature users expect from websites - page 6
• Learn the quickest way to plummet your credibility and how to avoid it - page 6,7
• Discover the minimum update frequency your website should be adhering to - page 6
• Learn new ways of posting content more frequently - page 6,7
• Discover the one secret weapon to use if you don't generate enough content on your site - page 6,7

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