Website Design Guideline #10: Organizing Homepage Real Estate Logically and Profitably

ARTICLE SNIPPET - While Strategies Do Exist for Placing Messages and Links on your Homepage, the Most Important Goal is to Facilitate Action that Will Benefit the User and Lead to Revenues for the Company.

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline # 10: Organizing Homepage Real Estate Logically and Profitably.

• Learn which primary links should be appropriated effectively to the page's marketing quadrants - page 6
• Understand how to prioritize the tasks that each page is required to fulfill - page 7
• Discover which quadrant is most appropriate for logging in, registering for a newsletter or emailing an article - page 6
• Learn which is the most viewed area of any page - page 7
• Understand which content must always appear "above the fold" - page 7

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