Website Design Guideline #9: Improving Readability and Content Density

ARTICLE SNIPPET - The Ultimate Goals of Website Readability are to Make the Site Inviting, the Format Clean and Well Balanced, and the Experience Pleasant.

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they're looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site's score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

In this chapter of Website Design for Publishers and Authors, we take a close look at Guideline # 9: Improving Readability and Content Density.

• Discover the optimal use of white space, the number of columns and the use of bolding, margin size, etc., to increase reader pleasure - page 6
• Learn which design principles apply on the Web - page 6
• Understand why employing the principles of continuity, similarity and proximity become even more important when formatting news content for the Web - page 7
• Discover how users behave on your web pages - page 7
• Find out what will trigger visitors to leave before they buy - page 7

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