Rose-Growing-Secrets.com Landing Page Review

ARTICLE SNIPPET - Selling an eBook on the Secrets of Growing Roses Requires Professional Copywriting and Graphic Design Skills—and a Sales Letter Landing Page that Internet Explorer Users Can Read Easily.

Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of surfers who prefer alternative browsers such as Netscape Communicator, Mozilla Firefox, Opera and Safari?

And why waste time with those non-conformist non-Windows users who are stuck with the Mac version of IE?

Answer: Because you care. Or ought to care.

For the same reason you use a spellchecker, or ought to.

Because being sloppy about details is a sign of arrogance and laziness.

Because it drastically reduces your credibility if your site appears to be amateurish or unreadable.

Most users view webpages in the 800 x 600 format. But the 640 x 480 and 1024 x 768 screen resolutions are also popular. You want your webpages to be viewable in each.

• BrowserCam.com creates screen captures of your webpages loaded in any browser, and on any operating system, so you can see if your webpages look good—and work right—on any platform.
• You can see your site with or without Flash. Check for consistency across pages. See that redirects and pop-ups are all working properly. Check to see that your dynamically generated pages are behaving.
• The designers of Rose Growing Secrets ought to use BrowserCam.com, because in my IE Web browser, and my Mozilla Firefox browser, this sales letter landing page is nearly impossible to read.
• It should be using a table width that is about 75 percent of the current page. That's its first of numerous mistakes.
• Let's see how the Rose Growing Secrets landing page measures up on the Mequoda Sales Letter Landing Page Scorecard.

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