ThePowerofPositiveHabits.com Landing Page Review

ARTICLE SNIPPET - Does the Burgeoning Self-Help Market Niche Respond Better to a Hard-Hitting Letter with a Bold, Brassy Design or to Dignified Persuasion and a More Elegant Graphic Treatment?

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners.

These are people who are dissatisfied with their jobs, or have recently become unemployed, and suddenly decide to go into business for themselves. They may suddenly embrace the "American Dream" of being self-employed and start what they hope will become a profitable business. They even call themselves entrepreneurs. One of my mentors, Michael Gerber, calls that "having an entrepreneurial seizure."

There are new entrants into the opportunity-seekers niche every week, while others abandon the dream, leave the niche and move on to alternative employment. But the desire to improve one's life, whether through self-employment or through some other self-help activity, is always a powerful force that creates a large and hungry market niche.

In his book SHAM—How the Self-Help Movement Made America Helpless,, journalist Steve Salerno offers an exposé on how "experts" dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products, Mr. Salerno says.

• Perhaps you think self-help gurus such as Dr. Phil, Dr. Laura, Tony Robbins and John Gray are a godsend to troubled Americans.
• Alternatively, you may believe, as Mr. Salerno does, that many motivational speakers and their how-to books and other quick fixes often eradicate personal responsibility and do more harm than good.
• Either way, there is no denying that the self-help actualization movement represents a huge—$8 billion annually!!— market for information products.
• One entrant in the self-help actualization movement market niche is The Power of Positive Habits, an eBook by author Dan Robey.
• Let's how see the online sales letter rates on the Mequoda Landing Page Scorecard.

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